How to make a customer annoyed.

1. Hype a game (Hellgate: London.)
2. "Suddenly" require a subscription before release.
3. Be vague about what's needed (do you REALLY need to subscribe? Oh, only for new content. Can you see it single player? I still don't know.)
4. Be buggy and slow.
5. Make sure selecting a nice, clear "System Requirements" option does not bring up, oh, system requirements. In any way shape or form.

Hellgate sucks. And I was so looking forward to it, oh, a year ago or so.